Whether you aspire to gain knowledge among new customer groups or focus on increasing sales to those who already know your business well, different types of digital advertising will play a crucial role. Each advertising platform and channel has its own strengths and limitations in the various stages of a customer journey. To ensure maximum effect, we utilize a digital media mix tailored to suit your specific needs and audience.
Programmatic advertising is about buying ads on relevant sites that make your business stand out to your audience, at the right time with the right messaging in the right formats – without paying more than you should by extensive use of technology that makes the whole process more automated and accurate. We have been working with programmatic advertising ever since the technology first became available in the Nordic countries. This is how we know exactly how to maximize the results of your media investment, whether you want to buy advertisement as display, video or native.
Do we act as a digital media agency? Definitely! We can be your transparent and independent trading desk, if you like. We are a highly relevant at option for advertisers who don’t necessarily need a large agency network and everything that comes with it, like extensive, complex agreements. At Amidays, you will have access to whatever expertise, technology or media inventory you need. All this provided in lucid ways so that you as our client always know what you are paying for. We have no hidden fees or mark-ups. We are committed to fully disclose to you where your ads appear, how they are performing and what you actually pay for.
There are very few brands, if any, in a position to reach out to new people without having to pay for visibility to some extent. Most social media platforms are designed to make money, thus, they constantly facilitate for companies that are willing to invest marketing funds in their particular platform, whether it is Facebook, Instagram, LinkedIn or Snapchat.
By advertising efficiently on social media, you can ensure the necessary visibility and distribution of your content to a larger number of people in your target groups. By improving your business’ engagement, you are more likely to strengthen your brand and attract more customers.
We are here to help you get started with your advertising. If you wish, we are happy to take care of the running responsibilities in relation to purchase and optimization. It is up to you. Either way, we will find a solution that suits your needs.
In the fight over search engine results dominance, competition is getting tougher as today’s customers now find information simply by using a keyword search. That is why search engine advertising or SEM (Search Engine Marketing) is crucial, both for the visibility of your business and for successful direct sales. Buying relevant advertising using Google Ads or Bing, where media investments and results are continuously optimized, allows your business to obtain new market shares. We provide continuous search engine advertising for your business, ensuring that your products and services appear when needed. Search engine advertising can and should be viewed in conjunction with organic search engine optimization (SEO).
If your website ranks high in the organic search engine results, you are more likely to get more visits, which in turn generates more customers. Making it easy for your target groups to find you when searching for information online is usually very profitable. Appearing and being visible in search engine results will boost trust and credibility because visibility of this kind cannot be purchased alone through ads. At Amidays, we have an effective, methodical approach to the use of SEO. We tend to begin with a situation analysis which provides vital information such as what your target audiences actually look for when they search the web, what visibility you have in comparison to your competitors, and what you can achieve by implementing other methods in order to rank higher in search engine results. SEO and SEM together are a powerful combination.
We have many years’ worth of experience from marketing and technology management and strategic consulting. We have assisted a number of the market’s most forward-thinking companies and leading brands. As a result, we know a great deal about the unique challenges and opportunities in various industries. This is closely combined with what we know best; Bridging marketing, technology and data usage to create growth.
Proper use of advanced marketing and advertising technology which includes numerous types of data can be challenging. Any advertiser is likely to benefit from taking more control over the most crucial parts of their digital advertising. Doing so could contribute to everything from increased access and use of your own advertising-data to more efficient planning and utilization of the resources you have at hand. If you want to explore what your business could and should handle internally versus what makes sense to outsource to an external agency, we are happy to assist using our knowledge and experience, so that you can make the best decisions for your marketing department and business.
Our extensive experience from use of marketing technology and programmatic advertising from both an advertiser and a publisher perspective, means that we can take on the role as a relevant sparring partner, as well as facilitating workshops and head projects to help you take advantage of the many new opportunities that ad-tech and mar-tech represents. We can be of assistance whether you are an advertiser wanting to achieve better results from your own marketing, or if you are a publisher aiming at increased revenue from the traffic on your website and digital inventory.
Are you currently buying programmatic advertising from another agency, but not quite sure what you actually get in return, where your ads appear or exactly what you are paying for? We can help you understand what’s really going on so that you can focus on becoming an even better buyer.
As a growth partner, we carry out opportunity assessments and audits for our clients, usually at the intersection of sales, marketing and business development. Using technology, data and analysis, we can do a gap analysis that reveals potential for further growth and how the gaps that hinder such growth can be filled. Furthermore, we analyze the digital maturity levels tied to use of digital marketing, advertising technology and use of various data sets to establish where the potential for a strong link between business goals, earnings and digital marketing is most promising. Similarly, looking more closely at a business’ customers and competitors tends to be beneficial. Our mapping and analysis projects always come with fact-based recommendations and actionable proposals on how to plan, implement and measures initiatives that support your overall marketing and business strategy.
All businesses have clear objectives directly tied to growth, revenue and results. Still, we tend to notice there is often a lack of clarity as to how the various digital channels are to operate in order to help achieve the overarching goals set. We can help with defining clear objectives and channel KPIs, which in turn can be visualized in a marketing dashboards tailored to the needs of your business’ internal and external stakeholders and partners. Easy-to-understand real-time reporting of results, trends and status will allow you and your colleagues to make fact-based decisions on short-term priorities, long-term planning, as well as future budget allocations and strategies to become more competitive by smarter use of digital marketing.
Sufficient capacity to develop marketing strategies, plans and budgets, as well as ongoing coordination and management of marketing operations, is often what draws the line between success and failure. Such work requires time. Time that isn’t always available, especially for exec´s with additional management responsibilities or functions or roles within their organization. Our extensive experience with both Norwegian and international clients enables us to assist as a trusted advisor, hired marketing manager or project-based sparring partner. We can advise, but also relieve. On a daily basis, we can work to ensure that all or parts of the ongoing marketing runs smoothly. During hectic periods, us being the marketing manager’s sidekick often helps simplify marketing in practice.
If you consider making changes to how your business organizes its marketing, we can help you establish your own, flexible marketing hub consisting of your own staff, dedicated freelancers and dedicated partners. A more flexible setup of complementary resources at your disposal can help reduce costs and avoid gaps in skills or capacity at times where there is such lack.
Today, digital marketing is characterized by its increased complexity and decreased predictability due to the constant change in use of technology, media habits, digital buying behavior and everything in between. Therefore, new supplements are needed to the traditional, and often static long-term plans, which have characterized the ways businesses have worked with marketing to date. The ability to make adjustments and changes in plans based on ongoing testing and experience gained from piloting is a hallmark of the companies that succeed – regardless of size and industry. At Amidays, we have gained experience and inspiration from many years of work with leading IT and UX professionals, where an agile way of working with fast prototyping and MVPs are in focus.
From day one, our work has been based on agile marketing principles. This creates an opportunity for you as a our client to make rapid changes and iterations of everything from digital campaigns to the use of technology based on what we believe generates strong results within a short period of time. Rather than spending months on detailed planning of measures that may not work as expected based on a more traditional desktop approach, we set prestige aside and work efficiently to create instant value and learning.
Through piloting, your business is given the opportunity to launch targeted digital marketing initiatives and campaigns that allow you to explore new opportunities with limited risk. The benefits are significant. We often see that businesses are left with more effective time management, increased internal engagement and a solid fundament based on new knowledge and experiences. Not to mention the results that the pilot creates in itself while being carried out, whether it is measured as increased traffic, conversion or sales, or new valuable customer data.